You may recall a blog I wrote back in October last year "What do your customers say about you ... even when you are not there?". I wrote about The Loyalty Zone - a company that surveys customers, not about customer satisfaction, but about customer loyalty. As CEO Craig Cherry says "a satisfied customer isn't enough - a satisfied customer probably won't come back, and probably won't refer anyone. You need loyal customers."
At the time I said I was ready to bite the bullet, and find out what our customers really thought about The Money Workshop. And I promised I'd let you know how we went - here's the verdict.

