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Dec
02
2009

Hard at work ... Bali style

BY Peter Cook IN leadershipinspiration

Our experiment to live and work in Bali is underway!
 
A little background ... a six months ago we came for a holiday to Bali for 10 days. I did some reflecting on my business, and realised that while we had grown, had a beautiful office and a growing team that peaked at 10 people, I wasn't loving the business any more. I was working harder to pay everyone, more stressed and had lost my mojo. I was staring out to sea thinking I could get used to this, when I thought 'why not?'
 
Fast forward six months - I've gotten rid off the office, reduced the team, and I've just landed in Bali for a two month experiment to see if its possible to run my business and do my coaching from Bali.






Nov
19
2009

Steak vs Sizzle

BY Peter Cook IN serviceproductionmarketing

I was at a workshop last weekend - Passion, Power and Purpose. It was a three day bootcamp that Trish had won a ticket to, and kindly offered it to me.
 
It was run by an organisation called Beyond Success. The workshop had a ticket price of about $3k, although most of the 80 people in the room had paid $25k for a one year program.
 
I was fairly disappointed in the workshop. I didn't leave with any great increase in my passion, power or purpose. I think it was partly because I've done a lot of personal development over the years, and so a lot of it wasn't new to me. However I also thought that a lot more work had gone into marketing the workshop than designing the workshop itself.




Oct
26
2009

On My Soapbox

BY Peter Cook IN servicemanagement

My last blog was about customer service - how to delight your customers. This week I'm getting on my soap box about a couple of simple things that waste my time and leave me feeling anything but delighted.

The first is a line I see more and more at the bottom of email signatures:


Oct
15
2009

What do your customers say about you ... when you are not there?

BY Peter Cook IN serviceleadership

Craig Cherry is in the business of answering this question. He runs a business called The Loyalty Zone and came and spoke about customer service at a Love Your Business seminar a couple of nights ago.
 
Most people I talk to say that word of mouth is their most important form of marketing - me included. However most of us don't know what our customers really think, feel and most importantly say about us.
 
Craig shared with us how exactly how to find out what our customers say. There are three (yep, only three) questions that he recommends we ask to find.

The first question is:






Oct
01
2009

Pete, why do you work so much?

BY Peter Cook IN leadership

Every second week I have the pleasure of hanging out with my two nephews, Jarrah and Sam, and doing pretty much whatever they want to do. Jarrah is four and Sam is coming up to two.

Last Sunday we were sitting in a cafe sipping our babycinos and my cup-of-cino (Jarrah normally orders, and he thinks a cappuccino is a cup-of-cino, and I think that's too cool to correct), when Jarrah asked me an interesting question.


Sep
17
2009

Leadership, Footy Clubs and Business

BY Peter Cook IN teamleadershipinspiration

I was part of a very interesting conversation about leadership last week facilitated by Sean Richardson. Sean is the high performance coach and sports psychologist at the St Kilda Football club. He proposed that great leadership strikes a balance between support and challenge.

I think it’s a great model. I remember a team I was leading many years ago when I was working as a business consultant with Accenture. It was a software development team, and there were two guys in particular that I remember. Daniel was a gun, and Jeff was considerably less so.

My leadership style (although perhaps "leadership style" is overstating it slightly) was very different for the two of them.


Sep
03
2009

Do core values really mean anything?

BY Peter Cook IN leadershipinspirationcore values

A key leadership distinction in the Love Your Business Method is creating your core values; and it's one of the first things that I work on with my coaching clients.

However it sometimes seems like a futile exercise - we create a great set of core values and then ... nothing happens. They aren't discussed, they aren't displayed, they don't seem to make any difference.

I have to somewhat sheepishly admit, looking around our office walls I can't see our core values displayed anywhere. Like the plumber with the leaky tap I guess.


Aug
26
2009

Is your business model dumb?

BY Peter Cook IN finance

I'm about to meet with a friend to talk about his business. After having a look at his website and doing the sums, my conclusion is his business model won't work. His business is selling a service that people pay for on a hourly basis, and it isn't a recurring service (i.e. people need it once or twice and they are done). And his pricing is too low, and the service too hard to sell to be viable in my not-so-humble opinion. It could be an interesting conversation.

I'm hypothesising that he might say he is using the service as a loss leader to on-sell other stuff. This is a business model I've come across before, and I think is generally a fraught way of running a business. 


Aug
20
2009

How personal is too personal?

BY Peter Cook IN personal storiesmarketing

A few weeks ago I made the weekly email I send out a bit more personal. I changed the title from "Thought for the week" to "The Word from Pete". I added the salutation at the start of the email so it now says "Hi Jane" at the top of the email. And I changed the signature from "The team at Love Your Business" to my name.

Three pretty simple changes that have led to some startling results, some interesting feedback and one very funny story.


Aug
12
2009

Seven Steps to Selling Out Your Event

BY Peter Cook IN success storiessalesmarketinginspiration

Last week we ran the first ever Love Your Money Workshop - and it sold out. It was pretty amazing for the first one we'd ever done, especially given we only came up with the idea six and a half weeks earlier.

It was the first time I've ever had an event sell out, and at times we've struggled to get numbers to other LYB workshops, so it got me thinking. What was it that had this event sell out? Here's what I came up with.