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Oct
26
2009

On My Soapbox

BY Peter Cook IN servicemanagement

My last blog was about customer service - how to delight your customers. This week I'm getting on my soap box about a couple of simple things that waste my time and leave me feeling anything but delighted.

The first is a line I see more and more at the bottom of email signatures:

"Please consider the environment before printing this email."


I don't know anyone who prints emails to read them. Some documents maybe, but a five line email? And if your email did by chance go to the one person in Australia who does print their emails to read them, my guess is that he's already considered the environment and decided to go ahead anyway.

Every time I read that line, there goes another couple of seconds of my life I'll never get back.

It's the same with long phone messages that tell me in detail how to leave a message. What to say (my name, my number, the reason for my call and the time I called) and when to say it (after the beep).

I actually know how to leave a message - I don't need instructions. And I'm pretty sure everyone else who calls does too. Instructions might have been useful back in the day when answering machines had just come out. Not anymore.

I think wasting your customers' time, even in these small ways, is disrespectful and poor customer service.

OK, I'll get off my soap box now and share an example of the opposite from an unlikely source.

I called the ATO this morning and the machine told me I could either wait 10 minutes or leave a number and they would call me back (and I wouldn't lose my place in the queue). I love that! They value my time.

What gets on your goat? What do you want to get on your soapbox about? 

Alternatively where are you guilty of wasting your customers time and what can you do about it? 



7 comments
Oct 26
2009

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Good call on ATO - I think they give incredible service, which is quite the opposite you'd expect from a tax office!
Oct 26
2009

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Yippee, Peter. You and your soapbox are right on!

Paul
Oct 26
2009

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Firstly, my ISP offers the same callback option once you've been on hold for more than about two minutes. It's fantastic (and once you've been offered it think it should be mandatory for all 'service' industries).

Better yet, when you do talk to somebody they are in Australia, technically knowledgeable and will really work to solve your problem, even if the likelihood is that cause is the modem or the computer (and hence nothing to do with them).

Of course the actual internet service it offers is so reliable that customers rarely need to call.

Secondly, I read an article online about six months ago (buggered if I can find it now) that calculated the revenue the phone companies make from all those drawn out message instructions, and suggested it was all about the bottom line.

The Simpsons said it best (audio link): "In... the... game... of... Mi... am... i..."
Oct 26
2009

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The Simpsons were onto this scam a long time ago (audio link)
Oct 27
2009

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But you have just wasted your own time talking about what wastes your time and I don't feel any better off for spending my time reading this, I do usually love the word from Pete but not today.
Nov 16
2009

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I don't want to waste time being disrespectful, but I don't know why you would waste time leaving a comment like that Justin, just to waste more time by aggravating people like me I suspect....loved your article Peter!
Nov 19
2009

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Thanks everyone for your comments - good to see some controversy, and some different opinions. keep them coming!

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